I’m a big believer in the ethos that a website should be treated as a business in its own right. This means, like any business, it should be marketed to attract visitors, build brand awareness and generate sales or leads. Paid marketing comes in many forms but I’m going to focus, for now, on the 2 main channels I use: PPC
is Pay Per Click, typically through Google AdWords, its network for bidding on keywords to have your ads placed above and below the organic search results and Social Media Advertising
on networks such as Facebook, Twitter and LinkedIn where you can target an audience with your ads to generate site visitors, sales or social likes and shares.
By using paid ads, you can accelerate the process of generating sales or leads for your website business. You can learn a lot about your audience, buying habits, your website and, if managed properly, paid marketing can become a very cost effective way to not only kickstart a new business but also implement as a long-term strategy.