Content Marketing

Freelance Website Services from Paul Chester
Independent, Impartial, Bespoke Solutions

Content is one of the most important aspects of marketing
so it makes sense to get it right and make sure you focus on the goals

Engaging Content makes all the difference in Marketing

Whether you’re focusing on SEO, PPC, Social Media or Branding, content is critical in any campaign. Understanding the type of content that works and engages with your audience is really important for your website whatever your goals. In Content Marketing, I can help your business understand what works, how to understand the audience and help you work out a content marketing strategy to focus your efforts on the desired result.

A Strategic Approach to Content

Content marketing is a strategic approach to creating and distributing content that appeals to your audience, attracts engagement with your brand and focuses on objectives and goals.

So rather than focusing all your content on the sales pitch, you look to educate and entertain your prospects through a consistent approach to creating the right content that ultimately improves your brand and generates loyalty.

There is a whole sub-industry of content experts out there but I take a straightforward data-driven approach and look at the existing market, what has worked for others, how that might appeal to your audience and where you can replicate the success of others to your own benefit.

I also focus on measurement and distribution to ensure you’re not wasting your time, effort and money on content that fails to deliver any benefit.

Straight Forward Content Marketing Services from Me to You

  • Free consultation & business marketing review. I’ll connect with you to understand your business and online goals.
  • Analysis of your market & competitors
  • Comprehensive research into the content that works for others
  • A variety of platforms and media types
  • Measurement and Analysis of success
  • Long-term content planning and strategy
  • I can provide Full Service or work with your own resources
  • Clear pricing, agreed up front, no hidden costs
  • No lengthy contracts