We live in a connected world where consumers absorb information in numerous ways. The web is no different. It’s no longer enough to simply rely on search engines to bring traffic to your website because not all people use search engines as their first choice.
Social Media such as Facebook and Twitter can be just as effective at driving visitors to your business but social media users ask questions of other social media users, they look for recommendations, reviews, genuine feedback and they absorb the opinions of influencers.
Some people go to YouTube to absorb information, learn and engage with influencers of a different kind. Some people open every email they receive and they’ll keep opening your emails if you know how to engage with them.
How about mobile? it’s super important today to consider ‘mobile first’ as a priority when developing but, whilst mobile consumers consume the same information as desktop users, they do it in a different way so you have to really consider how to engage with this audience.
And when it comes to search engines, it’s no game! you have to prove your worth to have Google rank your site above the others in your sector and that can only come through interacting with multiple methods of communication, engagement and strategy.
Putting yourself on the web is one thing; attracting visitors, building a reputation and making sales, is quite another but I can guide you through every aspect of connecting your website to the wider world and making it become what you want.