Email Marketing
Freelance Website Services from Paul Chester
Independent, Impartial, Bespoke Solutions
Email may be one of the oldest forms of communication
but it is still a viable way to tap into digital marketing
“You’ve Got Mail”
Email always was, and still is, a Numbers Game. But the Rules have Changed.
Getting people to subscribe to your email lists is harder today, getting them to open your email is even harder! but, if you can manage that and keep your subscribers engaged with your content, you’re onto a winner.
People are far more protective of their email address these days, sick to death of SPAM and JUNK so as a business, you must be aware of the rules of engagement, the expectations of the audience and you had better be offering something of VALUE rather than simply pushing your marketing message over and over!
Being upfront about what people can expect is key to getting their permission to email them, if you think you’ll get their consent without a clear purpose, offer and great content – forget it!
Straight Forward Email Marketing Services from Me to You
- Free consultation & business marketing review. I’ll connect with you to understand your business and online goals.
- Straightforward advice on building your email list
- Tools to build out great looking email campaigns
- Measurement and Testing, Segmentation and Analytics
- Autoresponders and hands-off Email marketing
- Continuous Analysis and Improvement
- Intelligent Email based on Interaction
- Clear measurement of success, wins and fails!
- Avoiding the Spam and Junk mail traps
- Simple advice on engaging with your audience in the right way
- I can provide Full Service or work with your own resources
- Clear pricing, agreed up front, no hidden costs
- No lengthy contracts