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Freelance Website Services from Paul Chester
Independent, Impartial, Bespoke Solutions
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Email may be one of the oldest forms of communication
but it is still a viable way to tap into digital marketing
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[/et_pb_text][et_pb_text _builder_version=”3.0.106″]Once upon a time, long before Google, Eons before Social Media, Email was the big winner. Fast forward and over 20 years later, Email is still here and it still reaches a viable audience! OK, things have changed, a lot, nowadays social tweets and facebook likes get seen much more but they are a different media, they are a throwaway society whereas Email is still more likely to hold the engagement of the audience so it should 100% still be considered as a viable medium for communicating with customers and continues to hold massive potential for marketing your business.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#e09900″ prev_background_color=”#ffffff” _builder_version=”3.0.106″ custom_padding=”89px|0px|0|0px” top_divider_style=”arrow3″ top_divider_flip=”vertical”][et_pb_row custom_padding=”27px|0px|0|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.106″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Encode Sans|800|||||||”]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”1_2″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.106″ text_font=”Encode Sans||||||||” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” custom_padding=”20px|20px|20px|20px”]Old school Email marketing was always about building lists of subscribers, keeping them subscribed and having them take action. It still is but the difference these days is that the volume of email is immense! just like Social Media, if you want people to ‘follow’ your business (or subscribe to receive emails from you), you’re going to have to raise your game in terms of the content you’re providing, the quality and how you deliver it.
Getting people to subscribe to your email lists is harder today, getting them to open your email is even harder! but, if you can manage that and keep your subscribers engaged with your content, you’re onto a winner.
People are far more protective of their email address these days, sick to death of SPAM and JUNK so as a business, you must be aware of the rules of engagement, the expectations of the audience and you had better be offering something of VALUE rather than simply pushing your marketing message over and over!
Being upfront about what people can expect is key to getting their permission to email them, if you think you’ll get their consent without a clear purpose, offer and great content – forget it!
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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#e09900″ _builder_version=”3.0.106″ custom_padding=”104px|0px|54px|0px” top_divider_style=”arrow3″ top_divider_flip=”vertical”][et_pb_row custom_padding=”0|0px|27px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”/contact/” button_text=”Contact Me Today to talk about using Email Marketing in Your Business” button_alignment=”center” _builder_version=”3.0.106″ custom_margin=”0px|||” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#0c71c3″ button_font=”||||||||” animation_style=”bounce” box_shadow_style=”preset3″][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section]