Website Design & Development

Freelance Website Services from Paul Chester
Independent, Impartial, Bespoke Solutions

Good Website Design is Important to the Success of your online business
But, SEO, Clean Code and Mobile is also Critical in today’s world

Websites come in many flavours, here is mine

You’ll no doubt be aware of numerous ways to build a website. You have choices. Some are cheaper, others are silly-expensive.

There are entry-level services like Wix, Squarespace, Weebly and Shopify that hook you in on a low-cost monthly option – some are better than others; almost all are backed by multi-million £ marketing budgets. All have some limitations and you should be careful to recognise the real long-term cost of forever paying a monthly subscription, especially if your site gets popular. When you outgrow these systems, you’ll have to start over again.

On the other end of the scale, there are agencies that will charge you £10k for a WordPress website and it will take months to build, may not do what you want and you’ll be left wondering where the money went! Trust me on this, I’ve hired agencies like this in the past.

I come from a different place. I’ve created hundreds of websites and have a deep technical understanding of everything from the code through to how Google recognises your site as an authority. I believe that your website is a marketing channel and Investing in your website, doing things right and treating it as an active extension of your business can pay wonderful dividends if you do it right.

I can relate to the pain of website development

In my extended career, I’ve been on both sides of the fence, hiring everything from freelancers to (very) expensive agencies. I understand that for most small businesses, the budget is critical. I also understand the frustrations many have experienced with hiring cheap, inexperienced people and the damage this can do to your business and the long-term effects on your perception of what Digital Marketing is.

I build long-term relationships with my clients. I build solutions to problems. I’m open and fluid in communication and I always over-deliver on my promises. I’ll help you cut through the misinformation you read online. In the end, when you work with me, you’ll learn a lot about Websites and Marketing and save time and money without realising it because I have real-world experience, I’m a relentless marketer and I live on the cutting edge of web technology.

I’ve made it my business to understand how to influence website ranking in Google, get visitors to the site and improve conversion. This all starts with the website code, but you’ll soon see, this is just the start…

Your website is your online face to the world, often the first introduction to your business.

It’s important that your website reflects your brand, works fast and is easy to use. It is also important that your website is attractive to Google, can be easily indexed and is optimised correctly.

I’m an experienced full-stack developer in several languages and have been developing websites for years and years.

I may be an exceptional website developer (modesty!) but my marketing head is always on so I focus on optimisation as well as usability, user experience (UX), speed and goal tracking from the outset.

I offer flexible solutions to suit different needs and budgets. Small business or big, I have the expertise an experience to make the whole process painless.

Where Website Design meets Digital Marketing

I’ve met and worked with many good designers over the years. I’ve met and worked with many excellent programmers too. Of course, I’ve also worked with many digital marketers, specialists in one aspect or another. But I have yet to meet anyone that can cover all aspects of the design, code and marketing to the standards required for this to benefit the business. I’m a little different! I’ve come from a technical background and moved into marketing; my understanding of website code and optimisation is 2nd to none and my understanding of the technical requirements for Digitial Marketing holds no bounds. In Design, I’ve learned from the best, I’m equally as comfortable with Photoshop and Illustrator (plus a lot more) as I am in developing code to make your website stand out from the crowd.