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Freelance Website Services from Paul Chester
Independent, Impartial, Bespoke Solutions
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Using a social media platforms for business
can be a great way to build an audience, brand and sales
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[/et_pb_text][et_pb_text _builder_version=”3.0.106″]Love it or hate it, Social Media is here and it’s here to stay! For businesses large and small, using social media marketing as a part of your combined strategy can help increase website traffic, improve conversion, create a brand (and increase awareness) and give you a great way to communicate with your customers and prospects. As part of a digital marketing strategy, done right, you can achieve all of this and much more.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ background_color=”#e09900″ prev_background_color=”#ffffff” _builder_version=”3.0.106″ custom_padding=”71px|0px|0|0px” top_divider_style=”arrow3″ top_divider_flip=”vertical”][et_pb_row custom_padding=”27px|0px|0|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.106″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Encode Sans|800|||||||”]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”1_2″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.106″ text_font=”Encode Sans||||||||” background_color=”#ffffff” border_radii=”on|10px|10px|10px|10px” custom_padding=”20px|20px|20px|20px”]Social media platforms are generally considered consumer applications but many businesses succeed through the long-term by planning and strategising.
Content planning is a big part of social media, especially when considered as part of your content marketing mix. In the same way that non-social campaigns are researched, understanding competitors, keywords and your target audience are all important to ensure you are adding value and not burning effort (or cash!). It’s all about engagement, appealing to your prospects, tapping into influencers and being consistent.
Great content can make all the difference. Whether you’re able to go viral or not, good content is important to be able to tap-in to the social media users, enhance your brand and promote your business.
I’m a realist in this area, taking data and knowledge from the success of others! no point in re-inventing the wheel but planning and research are a critical component of any social marketing campaign.
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[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#e09900″ _builder_version=”3.0.106″ custom_padding=”92px|0px|54px|0px” top_divider_style=”arrow3″ top_divider_flip=”vertical”][et_pb_row custom_padding=”0|0px|27px|0px” _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”/contact/” button_text=”Contact Me Today to talk about using Social Media in Your Business” button_alignment=”center” _builder_version=”3.0.106″ custom_margin=”0px|||” custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#0c71c3″ button_font=”||||||||” animation_style=”bounce” box_shadow_style=”preset3″][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row make_fullwidth=”on” custom_padding=”17px|0px|10px|0px” background_color=”#0c0101″ _builder_version=”3.0.106″ border_radii=”on|10px|10px|10px|10px” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.106″ text_font=”|||on|||||” header_font=”||||||||” header_2_font=”Encode Sans|800|||||||”]
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.106″][et_pb_column type=”4_4″ _builder_version=”3.0.106″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.106″]Understanding tangible goals and developing your social strategy through planning and measurement can be done organically as well as through paid media. You’ll also want to look at the platforms, audience and different types of media. Video media is a great medium for social but it’s not necessarily the best to connect with your audience, also you’ll want to think very carefully about the content and overall message you want to portrait over the long term before embarking on any kind of SMM.
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